My Services
Hi, I am Claire Swanepoel and with over 25 years Marketing experience, I am passionate about helping others grow their businesses by using marketing tools effectively and taking the pain away. I can support your business in understanding your marketplace and in developing robust marketing strategies to help you grow. If you need someone to assist in implementing those plans, I can do that too! I am here to be a part of your team and assist you where you need it, and to help make your marketing a success.
Whilst I can assist across many aspects of marketing, I am a specialist in Social Media Management and Social Media Advertising.
A larger consultancy or business? Do you need a sub-contractor / freelancer? I can assist in delivering your projects to the highest level. Contact me to discuss your needs.
Marketing Services & Support
Do you think you may need help with your marketing? I am here to help you understand your market, customers and business. I offer a variety marketing services for businesses which are affordable and can be delivered as and when they are needed.
If you know what you need, that’s great – give me a call and I can price your marketing project by the hour, day or as an overall project cost.
If you are not sure what you need (which is entirely normal and not unusual) then call us for a free no obligation chat and we can work out what you need and provide affordable marketing consultancy & advice to help you get focussed.
Research & Insight
Ensure you understand your marketplace, competitors, customers by doing some research – this might be desktop research, analysis of data or more – but done right will provide valuable insights to develop your business.
Marketing Strategy & Planning
Before you start any marketing activity you need to know your goals – for a small business this can be as simple as clarity around what you are trying to do and where do you want to be. What do you want to sell more of? What targets are you aiming for? Once this is in place you can decide on the right marketing and communications approach to help get you there.
Customer Profiling
We can’t mention strategy without mentioning your target audience. You cannot market successfully if you don’t know your customers. Ensure you know your customers and potential customers inside out.
Marketing Communications
Marketing Communication is all about your service or product and getting it known in your market to increase sales. I can help you create a marketing toolbox to attract your customers. From creating leaflets, content for social media, email marketing & newsletters and case studies, I can help.
Strategy Development
If you are going to reach people that are your target customer, we need to first define who they are. Once we know this, we can design effective strategies to reach them and convince them to buy from you.
Social Media Management
Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting. If you are unsure where to start, or don’t have the time to do it yourself, we can help.
Channel Audit / Review
Maybe you already have a presence but you haven’t had the success you’d hoped for. Perhaps you are unsure what to post about and whether anyone is listening? We can carry out an audit on your social media platforms looking at your visual presence, activity, engagement and posts and provide you with advice on what can be done to improve.
Social Media Advertising
I provide specialist Facebook & Instagram Advertising support. I can provide expertise on campaign management and strategic direction
Facebook / Instagram Ads
If you’re eating into your marketing budget by boosting Facebook posts or fiddling with ads and you don’t know how to really get a grip on social media advertising, handing your campaigns over to me could actually save you time AND money. I’ve experience of developing robust social media ads strategies and sales funnels and know how to understand the data provided by Facebook to know what is working and what is not, and what to do about it.
Utilise my services for a one-off campaign – such as a new product launch or a seasonal period – or to manage your ongoing social media advertising requirements.
Save time and generate more customers by handing Social Media Management & Ads management to myself, allowing you to focus on your business.
Training & Consultations
What would you like to achieve when it comes to your marketing or social media activities?
We offer small group workshops, and 1-2-1 Power Hour sessions to help you achieve marketing and social media success.
Topics we can work on include designing a strategy around your customer, how to establish a sociable brand, crafting a content strategy, using data to drive your strategy, deciding which platforms to use, and more.
Power Hours & Training
From £129 per hour
A 1-2-1 power hour session can be used to focus on a specific area or wider challenge. These sessions include an initial assessment of your needs and a final report as well as the 1-2-1 time.
Tailored Training
POA
Our training is designed to give you the skills you’ll need to connect with and engage potential customers with your marketing or on social media.
I offer tailored training for individuals and businesses and also run workshops for groups. I am entirely flexible and can tailor my help to your needs.
Workshops
Workshops are run locally and will be advertised on Facebook and Eventbrite. Topics covered include:
- Designing a strategy around your customer
- Establishing a sociable brand
- Developing an content strategy
- Using data to inform your strategy
- Choosing which platforms to use
- Platform specific training
Contact me for more information or for dates of upcoming workshops
Social Media
Social media is a crowded space. In the UK alone, millions of people use social media every day. Therefore, social media is a vital part of any business’ sales and marketing strategy. But not everyone knows how to use it to get results. Working on social media is time consuming, especially when you’ve got a business to run.
Do you need to be on social media? Will it bring a return? How can you make sure you reach the right people in the right way? Is social media right for every small business?
In most cases a social media presence is useful and, in some cases, essential. A solid social media strategy will boost your business’ online presence. We offer a range of packages to suit your needs and your budget.