A Company Page is a place for businesses to include information and post updates about their business. You need a detailed Company Page if you want to grow your audience and drive business results.
If you look at a Company Page, you can click to see all of their employees; this is the best way to dig out a contact name before approaching an organisation. Also, when employees link their profile to their employer’s Company Page it allows you to find out more about the organisation.
A LinkedIn Company Page should also be a hub for content. Amplification by employees sharing their company’s content to their own networks is going to the most effective way to get any messaging in front of clients and prospects.
In fact, according to insights from LinkedIn, completed Company Pages generally receive twice as many visitors than those with incomplete pages. And organisations that post at least monthly generally gain followers six times faster than those that don’t!
A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your company. Company Pages are also a great way to establish industry expertise.
The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis: LinkedIn recommends at least once per weekday. In addition to appearing on your Company Page, your posts appear in each of your followers’ news feeds.
If you know of a blog post or a news article from an external source that would benefit your followers, you can share that, too. Even if the content doesn’t originate from your team, it will show that you have your ear to the ground in your industry. This can also help foster important connections with other thought leaders. Be sure to provide value and context to your post when sharing—don’t just copy-and-paste the URL.
To share more in-depth expertise, try publishing articles on the LinkedIn publishing platform. Rather than sharing content from other networks or your website, you can create and publish articles within the LinkedIn ecosystem. You can’t publish articles directly from your Company Page, but the leadership team or key faces at your company can publish articles from their LinkedIn profiles and can help boost your company’s presence on the network.
LinkedIn’s Marketing Features
LinkedIn is not only for networking; it’s also for marketing. Just as you can advertise on Facebook and Instagram, you can also post ads on LinkedIn. It’s a pay-per-click format, which means you only get charged if someone acts on your ad. So effective targeting is crucial.
As you network more on LinkedIn and engage in different discussions with different people, your audience and your network should all receive a consistent experience. That means your image, your personality, and even your language need to be in sync with each other.
Developing your personal brand will give people the consistent, desirable experience they want, and eventually, they’ll want to come back to you to repeat that experience.
Read more – optimising your LinkedIn Profile
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