by Claire Swanepoel | Sep 10, 2024 | Marketing Advice
B2B sales have changed. What used to work is no longer possible as the B2B buyer is firmly in control. But its ok, there are lots of great ways to reach your target market and interact with them! How do I get started with selling to my B2B target audience? Today we...
by Claire Swanepoel | Jan 21, 2020 | Marketing Advice
You have probably heard the term “customer-centric approach” to marketing – sounds good doesn’t it? It simply means putting the customer at the heart of the approach you take in marketing your business. This may sound obvious – putting the customer’s needs at the...
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