Facebook Advertising is a brilliant way to leverage exposure for all kinds of businesses – from launching a new product to webinars & free downloads, to sales with limited time offers or discounts. After starting off as a social network for close friends and family, it’s now a platform that has changed how we perceive media, marketing, and technology.
More and more businesses, no matter the size, rely on advertising on Facebook – whether it’s their only form of marketing or a fraction of their marketing operations.
If you want your dream customer to see something you’re selling, then Facebook Ads are the way to go. Running Facebook ad campaigns does not only boost your website traffic and lead generation efforts. They actually indirectly influence the number of followers of your Facebook page. The bigger the follower base you have on Facebook, the more visibility you will get to your organic posts…. win win!
It pays off to advertise on Facebook but rather than me trying to convince you, lets look at some of the reasons why…
1. Its an effective way to generate quality traffic to your website
If someone has committed to reading a blog related to your products or services, then chances are – they’ll be interested in what you are selling, too. Of course, blogs don’t look like Ads and they’re one of the softest sells around – so you can get away with adding a cheeky CTA button at the end of your blog and your customer won’t be offended.
2. You can target your perfect audience
Facebook offers the chance to create highly customised ads and target audiences. When creating Facebook ads, just like in Google Ads, you get to create custom audiences for each Facebook advertising campaign you create.
These targeting options are ultra customisable, meaning you can reach custom audiences based on their age, location, hobbies, interests, etc. which makes reaching your potential buyers even easier.
With Facebook ads, you can test which formats, copy and location (Facebook, Instagram, Stories or Feed, Messenger and more) work best for your target audience. The scale of alternatives is wide and finding out what works for your business takes a bit of time but is definitely worth the effort.
3. To build authority in your industry
For example, Blogs are an excellent way to prove that you know your stuff and can do what you claim to! You can use Facebook ads to direct a potential lead or customer to a new blog and if a lead comes through via a blog, you know they are invested in you as an individual or your brand. The best type of warm lead to have!
4. To boost your organic reach
Facebook’s organic reach isn’t what it used to be for many reasons we can come back to. By using paid Facebook Ads, you can get your products, services or blog posts the attention they deserve – which in turn will help to raise your organic stats in tandem with your paid.
5. To retarget your most potential customers
Facebook remarketing is an extremely powerful way to drive more conversions. It’s a common fact that most of your buyers won’t convert during the first visit. But by designing a strong advertising funnel, we can utilise the power of retargetting your most engaged, and so more likely to convert, customers or visitors to your site. You have to have the pixel installed on your website – one of the first things I will check and advise you on before getting started.
Summary
Facebook and Instagram are content-driven media where people can spend a chunk of their free time, communicating with their friends & family and looking for inspiration. It is what makes these channels so lucrative for marketing B2C businesses and driving business growth.
No matter the industry, your business has a story to tell that can bring positive energy and inspiration into people’s lives. Through Facebook’s advertising platform, your story will no doubt reach an interested audience.
Want to know more about using Facebook Ads for your business? Get in touch with me for a free 1-2-1 today!
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