You have probably heard the term “customer-centric approach” to marketing – sounds good doesn’t it? It simply means putting the customer at the heart of the approach you take in marketing your business. This may sound obvious – putting the customer’s needs at the...
Jump To Marketing on LinkedIn A Company Page is a place for businesses to include information and post updates about their business. You need a detailed Company Page if you want to grow your audience and drive business results. If you look at a Company Page, you can...
LinkedIn is the business-to-business social media platform for professionals. It enables you to network and to build your professional portfolio, but you can also go out into the world and look for a new job. It also enables you to connect with the people your Linked...
A marketing plan is a crucial resource for any small business. To keep it simple, a marketing plan helps you capture what market needs your product or service meets, how your product is different from competitors and who your product or service is being marketed to....
Social media is a vital part of any business’ sales and marketing strategy. But not everyone knows how to use it to get results. Working on social media is time consuming, especially when you’ve got a business to run. Do you need to be on social media? Will it...
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